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The Bay Area Video Coalition (BAVC) developed myJobPath, an online tool designed to assist low-income job seekers with their job search, through lessons and organization tools about networking. BAVC targeted outreach and promotion of myJobPath to workforce development agencies in the San Francisco Bay Area. Rockman et al worked with BAVC as the external evaluator for myJobPath. The evaluation activities were designed to examine the value to and the impact of myJobPath for consumers and explore all aspects of the tool—from its appeal and utility, to its ability to help users understand new concepts and acquire strategies for exploring building a job network and ultimately finding a job.
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