Overview
Evaluation and Research
Consulting
Market Research

 

Project Examples:
Market Research
One | Two | Three
Example One: The Intersegmental Coordinating Committee (ICC) contracted with Rockman et al to perform an in-depth assessment of the Student Friendly Services Web site to give the ICC insights about users’ thoughts and opinions on the site’s navigation, appeal, content, and application.
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Example Two:
Rockman et al collected information for the American Museum of Natural History (AMNH) on the use of the Science Bulletin resources (SB), materials produced by AMNH for use in informal learning institutions as well as in middle school classrooms.
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Example Three:
REA conducted ten focus groups in four locations across the U.S. on digital photography Web site content and formats to help the client understand the different reactions of novice, intermediate, and experienced photographers.
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Market Research

Rockman et al undertakes market research for both public and private organizations and institutions—both need information on how clients and consumers respond to their offerings. We have explored new markets for educational content providers, examined the content and appeal of consumer Web sites, helped an educational developer position a new product for the market, identified the use and impacts of interactive research resources, and explored children’s interests in Web content for edutainment products.

Among the methods and strategies we use are focus groups, large scale sample surveys, museum and public space intercepts, think-alouds for interactive products, interface and usability studies for Web resources, and in-depth interviews. Our designs are focused on efficient data capture and actionable reports.  

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